Business Details
Custom Window Treatments in Des Moines, IA
BrightLine Custom Blinds is a family-owned business dedicated to providing premium window treatment solutions in the Des Moines area. Founded by Chris and Ashley Goering, our team combines a passion for interior design with a commitment to exceptional customer service. As the local Hunter Douglas dealer, we offer a comprehensive selection of custom window coverings, including sheers, honeycomb shades, shutters, and motorized systems. Our free in-home consultations allow clients to explore options in their own space, with on-site measurements and quotes provided during the visit. Our showroom in West Des Moines showcases full-scale product demonstrations, from manual systems to PowerView Generation 3 automation.With over 25 years of combined industry experience, we prioritize energy efficiency, child/pet safety, and aesthetic customization. Our team includes certified designers like Carolyn Johnson, who graduated from the University of Northern Iowa with an interior design degree, and experienced associates like Carter Husmann, who brings expertise from previous Hunter Douglas retail roles. We serve the entire Des Moines metro area, including Altoona, Ankeny, Clive, and Waukee, ensuring personalized service for residential clients. Every product we offer is backed by Hunter Douglas's lifetime limited warranty, reflecting our commitment to quality and long-term customer satisfaction.
Services
Silhouette Window Shadings
Pirouette Window Shadings
Luminette Privacy Sheers
Duette Honeycomb Shades
Heritance Hardwood Shutters
PowerView Automation
Roman Shades
Vertical Blinds
Cellular Roller Shades
Woven Wood Shades
Highlights and features
- Family-owned business with personalized service
- Free in-home consultations with on-site measurements
- Certified designers with interior design expertise
- Lifetime limited warranty on all Hunter Douglas products
- Serving Des Moines metro area and surrounding communities
Services
Silhouette Window Shadings
Silhouette Window Shadings transform harsh sunlight into soft ambient light using adjustable S-shaped vanes between sheer fabrics. These energy-efficient shades filter up to 88% of UV rays while maintaining outdoor visibility. Custom-crafted in the U.S., they offer precise light control through vane tilting and include optional room-darkening features. The innovative ClearView design enhances view-through while maintaining privacy.
PowerView Automation
PowerView Automation enables motorized control of window treatments via smartphone apps, Pebble Controls, or voice commands. This Red Dot Award-winning system allows scheduling based on sunrise/sunset or location. Battery-powered operation ensures easy installation while maintaining cordless safety for homes with children or pets. Integration with home automation systems enhances convenience and energy efficiency.
Duette Honeycomb Shades
Duette Honeycomb Shades feature cellular construction that traps air for superior insulation in all climates. Available in single-cell or Architella double-honeycomb designs, they reduce energy consumption while maintaining aesthetic appeal. The Vertiglide system adapts these shades for vertical applications like sliding doors. Custom options include Top-Down/Bottom-Up operation and dual opacity configurations.
Heritance Hardwood Shutters
Heritance Hardwood Shutters combine natural beauty with durable construction from sustainably sourced wood. These premium shutters offer precise light control through adjustable louvers and provide excellent insulation. Available in multiple stains and paints, they complement both traditional and contemporary interiors. The solid wood construction enhances room acoustics while maintaining child-safe operation.
Vignette Modern Roman Shades
Vignette Modern Roman Shades eliminate exposed cords for improved safety and aesthetics. Available in sheer, light-filtering, and room-darkening opacities, they feature consistent folding mechanisms for flawless operation. The Duolite option combines two opacity levels in one shade, while PowerView integration enables automated control. These U.S.-made shades require minimal fabric adjustment during use.
People
Chris Goering
Co-Owner
Chris Goering focuses on customer service excellence, ensuring seamless communication from consultation to installation. With extensive experience in window treatment solutions, he prioritizes client satisfaction through personalized attention to detail and long-term support.
Ashley Goering
Co-Owner
Ashley Goering brings interior design expertise to help clients select window coverings that complement their decor. Her style sensibility ensures functional solutions that enhance home aesthetics while meeting practical needs like energy efficiency and privacy.
Carolyn Johnson
Designer
Carolyn Johnson holds a University of Northern Iowa interior design degree. She specializes in fabric and color selection, helping clients visualize window treatments in their home environments during in-home consultations.
Carter Husmann
Sales Associate
Carter Husmann brings prior Hunter Douglas retail experience to his role at the West Des Moines showroom. He educates customers about product features and guides them through the selection process for both manual and automated systems.
Questions
What window treatment options do you offer?
We provide Hunter Douglas products including sheers, honeycomb shades, shutters, vertical blinds, Roman shades, and motorized systems like PowerView Automation.
Do you serve areas outside Des Moines?
Yes, we serve all Des Moines metro communities including Altoona, Ankeny, Clive, Granger, Grimes, Johnston, Norwalk, Pleasant Hill, Urbandale, and Waukee.
What warranty applies to your products?
All Hunter Douglas window treatments carry a lifetime limited warranty covering product defects and operational components.
How does the consultation process work?
We offer free in-home consultations with on-site measurements and quotes. Clients can also visit our West Des Moines showroom to view full-scale product demonstrations.
Are motorized window treatments available?
Yes, PowerView Automation enables smartphone control, scheduling, and voice activation for compatible window treatments.
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