Business Details
19 Years
experience
Transform Your Space with Custom Window Treatments
Blind Appeal has been serving the Treasure Valley since 2007 as a family-owned and operated business dedicated to providing high-quality window coverings. Our expertise spans blinds, shades, and shutters, with a focus on personalized service and expert installation. We prioritize customer satisfaction through our lifetime warranty and commitment to using premium materials. Our team combines decades of industry experience with a passion for helping clients achieve both functional and aesthetic goals. We serve residential and commercial clients across Southwest Idaho, offering tailored solutions that meet diverse needs.Our locally made hardwood shutters and partnerships with trusted brands like Hunter Douglas ensure lasting value. We maintain transparency in operations, emphasizing no hidden fees and clear communication throughout the purchasing process. Our family-driven approach fosters a culture of accountability and care, reflected in every project we undertake. Through continuous improvement and attention to industry trends, we remain a trusted leader in window treatment solutions. Our dedication to quality is matched only by our commitment to customer satisfaction, ensuring every client receives exceptional service.
Services
Blinds
Shades
Shutters
Roller Shades
Honeycomb Shades
Roman Shades
Sheer Shades
Natural Shades
Commercial Window Coverings
Motorized Treatments
Details
- Year established: 2007
Highlights and features
- Family-owned since 2007 with deep local expertise in Southwest Idaho.
- Lifetime warranty covers all products for as long as you own them.
- Expert installation team with decades of combined industry experience.
- Exclusive locally made hardwood shutters ensure superior quality and fit.
- Personalized service tailored to residential and commercial needs.
What people say
Lifetime warranty coverage
Expert installation team
Durable products
Personalized service
Improved home comfort
Services
Blinds
Blind Appeal offers durable blinds in materials like faux wood, aluminum, and natural woven woods. These treatments reduce light intrusion, enhance privacy, and improve energy efficiency. Our selection includes customizable options to match any decor while providing functional benefits like insulation and UV protection.
Shutters
Custom hardwood shutters combine timeless aesthetics with practical performance. Locally crafted in Idaho, these shutters offer superior durability, noise reduction, and insulation. Available in stains and paints to complement interior designs, they add value and elegance to residential and commercial spaces.
Shades
Our shades include honeycomb, roman, sheer, and roller styles designed for light control and energy efficiency. Hunter Douglas products feature motorization options and UV-resistant fabrics. These treatments balance privacy with natural light management for homes and businesses.
Commercial Treatments
Commercial window solutions address privacy, insulation, and branding needs for offices and retail spaces. Options include vertical blinds, roller shades, and motorized systems. Durable materials withstand high-traffic environments while maintaining professional aesthetics and energy-saving benefits.
Motorization
PowerView Motorization enables remote or smart device control of window treatments. This system offers programmable scheduling and integration with home automation platforms. Ideal for hard-to-reach windows, it combines convenience with enhanced security and energy management capabilities.
People
Frank Arroues
Owner
Frank founded Blind Appeal in 2007, leveraging 30+ years of sales experience. He built a family business serving Southwest Idaho, emphasizing quality products and customer care. His leadership focuses on community relationships and operational excellence.
Mike Van Artsdalen
Director of Operations
Mike oversees daily operations with an art education background. His community knowledge and customer service expertise ensure smooth business processes. He balances operational efficiency with maintaining the company's family-oriented culture.
Sean Arroues
General Manager
Sean manages administrative operations, applying organizational skills from his sales background. He balances business responsibilities with family life, contributing to strategic decision-making while maintaining focus on customer satisfaction.
Wendy Arroues
Sales Development Coordinator
Wendy has driven sales growth since the company's inception. Her customer service expertise identifies client needs effectively. She balances business development with family commitments, maintaining a personal touch in all client interactions.
Chris Meyers
Field Manager
Chris connects with clients through personalized service, applying six years of sales experience. His outdoor enthusiasm mirrors his approach to problem-solving. He ensures field operations align with the company's quality standards and customer-first philosophy.
Questions
What does the lifetime warranty cover?
Our warranty covers defects in materials and workmanship for as long as you own the products, including repairs or replacements needed under normal use conditions.
Do you serve areas outside Boise?
We serve the entire Treasure Valley including Meridian, Nampa, Caldwell, and extend to Mountain Home and McCall for residential and commercial clients.
How does the free consultation work?
Our in-home consultation includes product samples, measurement assessment, and personalized recommendations. Technicians discuss options that match your needs before providing a detailed quote.
Can you install motorized window treatments?
Yes, we specialize in PowerView Motorization systems that allow remote or smart home integration for blinds and shades in both new and existing installations.
Are hardwood shutters suitable for high-moisture areas?
Our custom shutters use moisture-resistant materials ideal for kitchens and bathrooms. Proper installation ensures durability in varying humidity conditions.
Do you offer commercial window treatment solutions?
We provide tailored commercial solutions including durable vertical blinds, energy-efficient shades, and motorized systems designed for office spaces and retail environments.
